The Value of the Coldwell Banker Brand

The Brand has a 101 year heritage, predicated on ethical dealing, dating back to 1906 when our company was founded with a goal of protecting customers.   Coldwell Banker is known world-wide for its highly ethical beliefs and legendary history of fiduciary trust. 
 

Independent studies confirm that Coldwell Banker is rated #1 by consumers in terms of a company you can trust and dependability.  According to these studies, our brand is recognized by 96% of consumers in our target audience.  Combining a local, well respected name with our brand results in proven competitive advantage because our brand has a prestigious image among nationwide companies.

 

Among the top 759 firms in the nation, the Coldwell Banker brand collectively sells more real estate in terms of both transactions and dollar volume than any other brand, including the nearest national franchise network.

 

Coldwell Banker is a worldwide real estate sales organization, with offices in 41 countries on 6 continents with nearly 4,000 offices and 126,000 sales associates.  Above and beyond residential brokerage, the firm also is considered one of the leading commercial brokerage firms in the United States.  Consumers who select Coldwell Banker to market their home benefit from the worldwide exposure of an international firm.

 

Our national media spending is among the broadest in the industry with extensive high profile prime-time national television commercials, national network prime-time radio ads and extensive print advertising in exclusive luxury magazines targeted to affluent consumers.

 

The Coldwell Banker national Web site had nearly 31 million site visits in 2007, generating 164,000 direct leads and linked to our local Web sites 2,300,000 times!  The Coldwell Banker public site is among the most visited real estate Web sites in the nation.  In 2006, coldwellbanker.com was named the Best Real Estate Web Site for the 2nd year in a row.  Also in 2006, the Coldwell Banker Web site implemented new Microsoft satellite mapping technology and was the first and only real estate company to offer overlay capability for restaurants, gas stations, schools, churches and other local services.  Coldwellbanker.com is the first and only Web site to offer consumers streaming video.

 

Online advertising has become a strong component of our marketing strategy association with well known Web sites such as msn.com, aol.com, hgtv.com, and forbes.com.  We are aggressively competing for placement on major search engines like Google, Yahoo and MSN; search engine marketing drove over 4.7 million consumers to coldwellbanker.com.  In 2007, Coldwell Banker began feeding all listings directly to Trulia and Google Base.  No matter where consumers search for real estate, they'll find Coldwell Banker.